Future is Louis Vuitton's new “friend of the house”.
Future is the new brand ambassador of Louis Vuitton, or “Friend of the House”, as the creative director of the men's line Pharrell Williams prefers to call them, who continues to consolidate his community of “LVers”.
Adding to his roster Future highlights “Vuitton's unwavering dedication to recognizing and celebrating talent across all cultural contexts“, the brand said in a press release.
According to Vuitton, Future “embodies the core values of Louis Vuitton, including creativity, craftsmanship and a pioneering spirit that resonates with international audiences. His unique style and creative vision make him an invaluable addition to the Louis Vuitton family“, added the house. Considered an artist who dares to push his own limits, Future boasts 11 #1 albums on the Billboard charts, as well as many chart-topping singles, which have led him to be “one of the most influential artists today“Vuitton said.
Future attended the Vuitton Spring 2026 men's show in Paris last June and wore a custom Louis Vuitton suit by Pharrell to the 2025 Met Gala, themed “Superfine: Tailoring Black Style.”
In the past he collaborated musically with Pharrell Williams on the 2014 single “Move That Dope”. And he is not new to the world of fashion, in 2023 he was the first guest creative at Lanvin, where he led a collaboration that ranged from ready-to-wear to accessories for women and men with the Lanvin Lab brand.
