A Global Phenomenon Gets the Toy Treatment
KPop Demon Hunters hasn’t just taken summer by storm—it’s become a true global sensation. Unsurprisingly, Netflix wasn’t about to let this golden goose out of its hands. Hot on the heels of the movie’s monstrous success (and with a prequel set to premiere in just a few days, plus a live-action adaptation on the horizon), the streaming platform is diving headlong into the world of merch.
Netflix has just inked a remarkable partnership with two giants in the toy industry: Mattel (best known for Barbie) and Hasbro (the minds behind Transformers). This groundbreaking deal will pave the way for an entire range of products inspired by the vibrant world of KPop Demon Hunters. According to Total Film, both companies will have free rein to create any products they want based on the animated hit.
Dream Team: Netflix Joins Forces with Mattel and Hasbro
The collaboration isn’t shy about its ambitions. In a press release, Netflix’s Chief Marketing Officer, Marian Lee, celebrated the news:
“KPop Demon Hunters has sparked global excitement among fans—people are dancing, singing, and cheering along at an unimaginable pace. Netflix, Mattel, and Hasbro are joining forces for this unique collaboration. Fans can finally get their hands on the best dolls, games, and merchandise they’ve been demanding on every social platform. As Rumi, Mira, and Zoey say: For the fans!”
It’s no exaggeration to say anticipation is sky-high. The precise financial terms of this partnership are still under wraps, but given the massive worldwide popularity of KPop Demon Hunters, it’s safe to expect some hefty economic returns for all the companies involved.
What’s Coming, and When?
Right now, the official Netflix shop only stocks clothing inspired by the film. But this collaboration with Mattel and Hasbro promises a whole new level of collectible magic:
- Dolls
- Action figures
- Accessories
- And plenty more surprises
Now, for the only catch—fans will have to be patient. The first wave of KPop Demon Hunters toys and merchandise won’t arrive until 2026. So if you were hoping to find them under your Christmas tree before then, you’ll just have to channel your inner K-pop idol and wait (though practicing some choreographed battle moves might help pass the time).
Just a quick fun fact to tide you over: the movie’s fight scenes actually drew inspiration from a classic action film. No wonder they had us glued to the screen!
The Takeaway
KPop Demon Hunters is officially a global phenomenon—on the screen and, soon, on store shelves. With a prequel and a live-action adaptation coming, plus a treasure trove of toys and collectibles on the horizon, fans will have plenty to sing and dance about for years to come.
