SLEAFORD MODS watch Elitest GOAT video with ALDOUS HARDING

Sleaford Mods strike again with Elitist GOATnew piece taken from “The Demise Of Planet X”, the album out on January 16th.

A song which, in the band's words, took shape the moment the voice came into play: an apparent deviation immediately traced back to Mods orthodoxy by Andrew Fearn's beat, dry and magnetic, while the presence of Aldous Harding adds a rare, oblique, decidedly successful emotional short circuit.

Recorded on a day that the duo defines as “special”, Elitist GOAT is indicated as one of the peaks of the album: a piece that does not seek consensus but undermines it, working by subtraction and tension, as per Sleaford tradition, but with an unprecedented breadth.

THE VIDEO

The video, directed by John Minton, amplifies the sense of unease: a ravenous visual vortex, populated by vampires and sharks, which tackle themes such as internal struggles, herd mentality, privilege, fear and escape. A symbolic bombing that offers no moral support, but drags the viewer into an unbridled, brutal and very lucid race.

“The Demise Of Planet X” represents a life lived under immense uncertainty, shaped by collective trauma,” says frontman Jason Williamson.

When we wrote the last album, the theme was stagnation, a country that seemed like a lifeless corpse. Three years later, that corpse has been ripped apart by war, genocide and the lingering psychological consequences of Covid, while social media has transformed into a grotesque and twisted form of digital engineering. It feels like living in ruins. A multi-layered abomination etched into our collective psyche.”

He adds: «I don't want to congratulate myself while the rest of the world falls apart, but we are really satisfied with “The Demise Of Planet X”. The music and ideas are fresh and direct, it's worth wearing glasses to look at the ingredients.”

The first single, “The Good Lifecaptures this mix of public and personal apocalypse, with Andrew Fearn's rhythms and melodies combining with Williamson's machine-gunned lyrics to deliver some of the Sleaford Mods frontman's most infamous comments on the current music scene. Big Special and Gwendoline Christie give voice to his conflicted and tormented inner voices, taming the fallout caused by his outburst.

“The Good Life” is about criticizing bands and the joy and pain it brings me. I wonder why I do it. Why is this something I keep doing? My inner voices come to life thanks to Gwendoline and Big Special, which question the internal tension between enjoying life and submitting to chaos,” explains Williamson.

In addition to “The Good Life,” the album includes the recently released single 'Megaton,' Aldous Harding's cloud-light vocals “Elitest GOAT,” “Bad Santa” about toxic masculinity and the lively rapping of the album's title track.
Nottingham singer-songwriter Liam Bailey adds a soulful wail to the track 'Flood The Zone', grime rapper Snowy fires bars into the hip hop horror of 'Kill List', while for 'No Touch' Salford Mods managed to bring Sue Tompkins of the much-missed Life Without Buildings back into the studio.

THE FORMATS

The album will be available on black vinyl, colored vinyl for independent record stores, CD and toxic green cassette.

THE TRACKLIST

'The Demise Of Planet X' tracklist:
The Good Life feat. Gwendoline Christie + Big Special
Double Diamond
Elitest GOAT feat. Aldous Harding
Megaton
No Touch feat. Sue Tompkins
Bad Santa
The Demise Of Planet
Don Draper
Gina Was
Shoving the Images
Flood the Zone feat. Liam Bailey
Kill List feat. Snowy
The Unwrap

WEB & SOCIAL

https://www.instagram.com/sleaford_mods