The urban genre continues to renew itself. While the big names continue to set the pace on charts and stages, A new generation of artists is beginning to emerge with fresh proposals, very defined identities and a discourse that connects especially with young audiences. These are some of the urban promises that should be kept on the radar in 2026:
ROA
The Puerto Rican is one of those names that have been growing organically, slowly but surely. His proposal draws from reggaeton, but it doesn't stop there: there are clear influences of trap melodic and R&B, with a very direct and emotional way of writing. In his songs he talks about relationships, personal contradictions and nightlife from a more introspective point of view than usual. During 2025 it has begun to sneak into key playlists and add strategic collaborations that have amplified its reach.
Xiyo and Fernandezz
They work as a creative tandem that stands out precisely for their chemistry. Although each one has their personality, together they have managed to create a recognizable sound that moves between most current reggaeton and urban pop. The songs by the people from Jaen are catchy, but not superficial: they take great care of the melodies and choruses, which explains their good reception on digital platforms. In 2025 they have gained visibility thanks to constant launches and a growing presence on networks, where they connect with their community naturally.
WECB Urban
WECB Urban
Metrika
Metrika represents a darker and more experimental side of the urban. Its sound moves between trap, drill and certain electronic influenceswith lyrics that do not shy away from uncomfortable topics. She is an artist who does not seek to please everyone, and that is precisely part of her appeal. Over the last year, the Valencian has been gaining respect within the most alternative urban circuit, becoming a recurring name in recommendations and discoveries.
Yassir
It is one of the most interesting voices within the intersection between reggaeton, afrobeat and contemporary Latin sounds. His music stands out for its rhythm, but also for a sensitivity that differentiates him from other emerging artists. There is a clear international influence in their sound, something that connects very well with the global moment that the urban genre is experiencing. In 2025 he has been building a discography, adding listeners little by little and making it clear that his project goes beyond a viral song.
Lua de Santana
The Vigo woman with Brazilian roots brings a different perspective within this new wave. His proposal moves between R&B, urban pop and certain nods to soulwith a voice that becomes his main hallmark. His lyrics are intimate, honest and very focused on emotions, something that especially connects with an audience that is looking for songs with which they can identify. Throughout 2025, she has positioned herself as an artist to follow, both for her music and for her careful aesthetics and her personal speech.
These are just some of the names that begin to define the sound of what is to come. 2026 promises to be a key year to see how far they will go.
