Burton launches a new snowboard featuring Snoop Dogg and the Looney Tones
Burton has unveiled one of his craziest collaborations featuring Snoop Dogg and the Looney Tunes. The result is a limited edition snowboard with crazy graphics. The board, available in limited quantities on Burton.com from February 13, blends classic Looney Tunes energy – featuring cartoon icons Bugs Bunny and Lola Bunny on top – with unmistakable West Coast style. As the slogan printed on the launch says: “Be Vewy Vewy Ready…”
Snoop Dogg plays the role of “Coach Snoop” in the campaign, dispensing tips and tricks to the Burton team while wearing custom pieces from the Burton Reserve outdoor clothing collection. The collaboration echoes founder Jake Burton Carpenter's long-standing philosophy – to have as much fun as possible – and is a perfect fit for an Olympic environment where style, creativity and individuality are increasingly celebrated alongside medals.
Built on a true twin shape designed for park performance, the board is available in sizes 144 and 155 and is part of Burton's From Burton to the World collection. The same collection will be worn by Burton athletes competing in Halfpipe, Slopestyle and Big Air this season. The Snoop Dogg x Looney Tunes board fully represents Burton's philosophy: not taking yourself too seriously and maintaining very high standards.
