New Era launches an exclusive collection with Sfera Ebbasta
New Era launches an exclusive collaboration with Sfera Ebbasta, bringing with it all the energy of Milan. This is the brand's first collaboration with an Italian artist, a meeting between culture, fashion and music.
The launch coincides with the tenth anniversary of XDVR, the album that marked Sfera Ebbasta's debut and redefined the canons of the modern music scene in Italy.
The drop is led by two 59FIFTY Fitted models in red and black colorways. The crown is surrounded by a panoramic embroidery of the Milan skyline, a 360° tribute to the city that formed the artist. The writing “Money Gang” stands out on the front in a cursive embroidery, while on the right side we find the initials of Sfera Ebbasta. Completing the design is the iconic New Era logo on the left side.
The collection also includes two 9FIFTY models with flat visor, available in forest green and royal blue with a contrasting off-white crown.
Some models include custom pins with the initials “SE” and “Money Gang.”
