South Korean singer, Jennie, of popular K-pop group BLACKPINK has revealed why she started her own label.
Rumors surrounding the group BLACKPINK and their future projects have been growing since the quartet’s initial contracts expired in August. Lisa, Jennie, Jisoo and Rosé finally signed an extension last December with their label for “group activities”. More fear than harm, but a question remains today about Jennie. The singer in fact revealed at the same time the creation of her label, Odd Workshop. Its goal ? Allow him to begin his “solo journey in 2024”.
Guest on January 2 in the show “The Seasons: Lee Hyori’s Red Carpet”, Jennie clarified that “ BLACKPINK’s group activities will continue to be handled by the same agency I have worked with for the past seven years. However, I wanted more freedom and ease for my solo activities. That’s why I created this label. »
Jennie continues her solo music career
No separation from the group therefore but an iron desire to pursue a solo career at the same time. “ My long-time team joined me on this journey. With them I want to do all my future work without any limitations “, explained the artist before adding: “ The name of my label shows my desire to succeed in my future work, even if the path I take is strange or different. »
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For the moment, his label wants to focus solely on its activities. However, Jennie remains open to the idea of recruiting in the future so she can hand the mic to other up-and-coming artists.