BOOGA is the new single from British star Central Cee. A return that doesn't just add a piece to his discography, but opens a rougher and more ambitious chapter in the West London artist's trajectory.
Produced by Roddy Beats, Arthur Bean, Young Chencs and Smokey Jam, “BOOGA” stands out as the manifesto of Cench's new creative phase: a song built on a sharp, electric tension, which translates into music the dizzying rise that took him from the blocks of Shepherd's Bush to the international spotlight.
THE VIDEO
The video, directed by Don.Prod, is online and amplifies its impact with a strictly “Cench-approved” aesthetic, embellished by the appearances of Skepta and FinesseKid, further confirmation of its specific weight in the British rap scene.
The single comes at the culmination of a watershed year: 2025 saw Central Cee transform from an influential name in UK rap to a global phenomenon. With the debut album “Can't Rush Greatness”, debuted at number one in the United Kingdom and at number nine on the Billboard 200, the first British rap album to reach so high in the US chart. Almost 20 million streams on Spotify in the first 24 hours, charts conquered in half of Europe and over a billion overall plays have established an unprecedented consecration.
With his blend of raw storytelling, uncompromising ambition and a vision that speaks to audiences far apart, Central Cee continues to redefine the boundaries of British rap. “BOOGA” is not just a new song: it is the preview of an evolution that promises to push the imagination of one of the most influential artists of the decade even further.
WEB & SOCIAL
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