Kendrick Lamar is Chanel's new Ambassador brand
Matthieu Blazy's first move as Creative Director of Chanel? Appoint Kendrick Lamar Brand Ambassador.
The French brand launches its partnership with the American musician – the first and only rapper to have won a Pulitzer prize – choosing him as a testimonial of his new Eyewear campaign, whose launch is scheduled for tomorrow.
Lamar, 37, has achieved enormous success of critics, public and culture since his 2012 debut album, “Good Kid, Mad City”. Since then he has won 22 Grammy and the Pulitzer prize for his 2017 album “Damn”. His creative study, with Dave Free, Pglang, won 6 Cannes lions prizes.
Lamar has been a friend of the Maison since he participated in the Met Gala of 2023, on the occasion of the retrospective dedicated to Karl Lagerfeld, wearing a quilted leather bomber personalized by the then creative director Virginie Viard.
For the Haute Couture of Chanel in January 2024, Virginie Viard has secured first -rate collaborators by entrusting the rapper Kendrick Lamar and Dave Free, director and record, the creation of a short film released in conjunction with the collection, “The Button”.
Although Chanel has rarely incorporated male looks in its fashion offer, her testimonial roster has long included a handful of men's stars, such as the Korean singer G-Dragon, the brand testimonial since 2016, the actor Timothée Chalamet, who is the face of the “Bleu de Chanel” male scene line, while the previous campaigns of glasses have seen Nile Rodgers protagonists and protagonists. Pharrell Williams.
And now it's time for Kendrick Lamar.
