Post Malone thrills NFL with tribute to Marshawn Kneeland during Thanksgiving halftime show

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This year's Dallas Cowboys Thanksgiving game left one of the most memorable halftime performances in recent years, not only because of the presence of Post Malone on stage, but for the deep tribute that the artist has dedicated to the player Marshawn Kneelandwhose death shocked the team just a few weeks ago.

The performance, held at the imposing AT&T Stadium in Arlington, became a moment of reflection when the singer, on the verge of closing his musical set, pronounced: “We love you, 94.” With those words, Malone evoked the number of the number that Kneeland wore during his two seasons in the franchise. The gesture did not stop there: the interpreter He showed up wearing a blue and white jacket on which he had a pin with the same number pinned.a detail that did not go unnoticed among fans.

Who is Marshawn Kneeland?

Kneeland, whose death at age 24 is being investigated as a possible suicide, he had been one of the team's promising young defensive players. Coming out of the Western Michigan collegiate program, he earned a top spot in the Mid-American Conference in 2023, which led to him being selected by the Cowboys in the second round of the following year's NFL draft. His sudden loss has left a void in the locker room and in the fans, who found in Malone's gesture a moment of collective consolation.

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Marshawn Kneeland, number 94 of the Dallas Cowboys, during a game against the Los Angeles Rams at SoFi Stadium in 2024 in Inglewood, California.

Marshawn Kneeland, number 94 of the Dallas Cowboys, during a game against the Los Angeles Rams at SoFi Stadium in 2024 in Inglewood, California. / Ric Tapia

Marshawn Kneeland, number 94 of the Dallas Cowboys, during a game against the Los Angeles Rams at SoFi Stadium in 2024 in Inglewood, California.

Marshawn Kneeland, number 94 of the Dallas Cowboys, during a game against the Los Angeles Rams at SoFi Stadium in 2024 in Inglewood, California. / Ric Tapia

Malone's connection to Texas

For the artist, the performance also had a strong personal component. Raised in Grapevine, just a few miles from the stadium, Post Malone recalled growing up watching the Cowboys and how every Thanksgiving halftime performance was a part of his childhood. His connection with the organization also comes from the family: his father worked for more than a decade in the stadium's own services department.

On this occasion, Malone has been in charge of opening the traditional Red Kettle Kickoffan initiative that the Cowboys carry out together with the Salvation Army. For approximately ten minutes, He filled the stage with three of his songs: Wrong Ones, wow and I Had Some Helpwhich were received with enthusiasm by a dedicated audience from the first chord.

The emotional momentum generated by the spectacle also seemed to translate into the spirit of the team, which ended up winning by a tight 31-28. For the artist, who has already participated in several NFL events —including the superbowl from 2024where he played America the Beautiful—, this concert is now among the most significant of his career due to the tribute to a player whose absence continues to weigh on the Texan franchise.

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Written by

Christopher Johnson

Christopher Johnson is a dedicated writer and key contributor to the WECB website, Emerson College's student-run radio station. Passionate about music, radio communication, and journalism, Christopher pursues his craft with a blend of meticulous research and creative flair. His writings on the site cover an array of subjects, from music reviews and artist interviews to event updates and industry news. As an active member of the Emerson College community, Christopher is not only a writer but also an advocate for student involvement, using his work to foster increased engagement and enthusiasm within the school's radio and broadcasting culture. Through his consistent and high-quality outputs, Christopher Johnson helps shape the voice and identity of WECB, truly embodying its motto of being an inclusive, diverse, and enthusiastic music community.