Ralph Lauren has opened a pop up in Cortina
For the 2026 Winter Olympic Games, Ralph Lauren opened an exclusive pop-up in Cortina d'Ampezzo at the Rosapetra Spa Resort, transforming the terrace into an Alpine destination with @TAG accents, curated retail and Ralph's Bar.
The pop up is part of Ralph Lauren's roll out with #RLxTeamUSA, where the Olympic spirit is displayed in stores in New York, Milan, Aspen and Los Angeles.
Fusing sport and luxury, the pop up reflects the brand's Alpine aesthetic through warm textures, wood interiors and heritage details and reinforces Ralph Lauren's long-standing connection to the Olympics and its continued investment in experiential retail within key global locations.
To celebrate Team USA, Ralph Lauren created a new ice installation made from 10 tons of ice at Rockefeller Center. The sculptures represent four Olympic and Paralympic athletes, the figure skater Madison Chock, the snowboarder Red Gerard, the para snowboarder Brenna Huckaby and the speed skater Erin Jackson. Each frozen in motion to embody the strength and spirit of the Milan Cortina Winter Games.
The installation, part of the #RLxTeamUSA campaign, invites visitors to celebrate American resilience, artistry and athleticism. Frozen figures shimmer under the winter lights in Midtown Manhattan, fashion, sports and sculpture in true Ralph Lauren style.
