The campaign for the new Travis Scott x Jordan Jumpman Jack T-Rexx “Green Spark” is beautiful
We saw them for the first time two years ago, when Travis Scott wore them at the 2024 NBA Finals, in Boston, and immediately, as always happens when the rapper wears something, they went viral. Now, the Travis Scott x Jordan Jumpman Jack T-Rexx “Green Spark” are officially available. This release marks a historic moment: it is the first true original silhouette designed by Travis Scott for Jordan Brand, not a reinterpretation of the past. With an aggressive green palette, a '90s cross-trainer structure and a totally Cactus Jack identity, the Jumpman Jack “Green Spark” represents one of the most important chapters of the Travis x Jordan journey this year.
What is striking, however, in addition to the sneaker itself and its color, is the campaign made up of cinematic images and unexpected creative touches. Every frame leans into Cactus Jack's signature chaotic aesthetic.
