The dedication of Stone Island to the city of Naples
To celebrate the opening of its new flagship store in Naples, Stone Island has launched a special project dedicated to the city.
Through cinematic and visual storytelling, the brand explores the deep cultural connection between Naples and the iconic compass badge, highlighting the communities and subcultures that have helped transform Stone Island into a global symbol of street-driven innovation.
Stone Island also releases a short film with the music of LIBERATO, entitled “'A Sorpres”, neapolitan for “By Surprise”, in which it retraces the story of the deep bond between Stone Island and Naples, shedding light on the city and on those who fuel it every day, with the energy for which it is renowned.


