The new Acqua di Parma commercial celebrating the 110th anniversary of the Maison is beautiful

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The new Acqua di Parma commercial celebrating the 110th anniversary of the Maison is beautiful

110 years have passed since, in the heart of Parma, Baron Carlo Magnani created the first Acqua di Parma fragrance. Since then, the Maison has never stopped telling the story of the Italian Art of Living, a vision of refined simplicity, authentic beauty and luminous joy.

The video of the new campaign was shot in the heart of Parma, the birthplace of the Maison and stars Michael Fassbender and Sabrina Impacciatore.

More than an advert, it is the celebration of everyday gestures, of the beauty hidden in details, of Italian life and food and in particular of Emilia Romagna, between parmesan and tortellini.

Staff

Written by

Christopher Johnson

Christopher Johnson is a dedicated writer and key contributor to the WECB website, Emerson College's student-run radio station. Passionate about music, radio communication, and journalism, Christopher pursues his craft with a blend of meticulous research and creative flair. His writings on the site cover an array of subjects, from music reviews and artist interviews to event updates and industry news. As an active member of the Emerson College community, Christopher is not only a writer but also an advocate for student involvement, using his work to foster increased engagement and enthusiasm within the school's radio and broadcasting culture. Through his consistent and high-quality outputs, Christopher Johnson helps shape the voice and identity of WECB, truly embodying its motto of being an inclusive, diverse, and enthusiastic music community.