The new Acqua di Parma commercial celebrating the 110th anniversary of the Maison is beautiful
110 years have passed since, in the heart of Parma, Baron Carlo Magnani created the first Acqua di Parma fragrance. Since then, the Maison has never stopped telling the story of the Italian Art of Living, a vision of refined simplicity, authentic beauty and luminous joy.
The video of the new campaign was shot in the heart of Parma, the birthplace of the Maison and stars Michael Fassbender and Sabrina Impacciatore.
More than an advert, it is the celebration of everyday gestures, of the beauty hidden in details, of Italian life and food and in particular of Emilia Romagna, between parmesan and tortellini.

