The new Beats advert starring Travis Scott is beautiful
Travis Scott is the protagonist of the new advertising campaign for Beats, Apple's audio brand. The project is titled “DARE TO DREAM” and is built around a highly autobiographical story, inspired by a tweet published by Travis Scott in 2011, when he was still at the beginning of his career, and which became iconic “ONE DAY TRAVIS SCOTT WILL BE SOMEBODY”.
In the advertisement, Travis Scott's childhood bedroom is reconstructed and sees the participation of his mother, Wanda Webster. We see a young Scott working on his music using an iMac and his first Beats Studio headphones, while the domestic environment gradually transforms into a dreamlike dimension of sold out concerts, in particular his “Circus Maximus Tour”. But in reality young Travis is only dreaming, his mother calls him to send him to school and it was from this episode that he drew inspiration to write that tweet.
Before leaving the house, Scott finds a pair of Powerbeats Fit in his pocket, a symbolic detail that connects the past to the present and strengthens the link between his personal history and the Beats brand.
