The new campaign from the Indian brand CORD is beautiful
It's called CORD and it is an Indian brand that blends ancient traditions, cultural heritage and craftsmanship in a truly unique and surprising way.
His new collection, Album 91, is an ode to cherished family holiday memories from a simpler time. It encompasses the anticipation of packing weeks before departure, the excitement of train travel and the joy of shared moments like playing games and celebrates a time defined by conviviality and presence, free from the distractions of modern screens.
On the CORD website (cordstudio.in), regarding the brand we read “among the echoes of ancient traditions and cultural heritages, CORD observes the constantly evolving world through the gaze of history and craftsmanship. We are designers in close contact with artisans, to create everyday objects that convey a familiar warmth, fusing the old with the new like a dear memory that comes to life.
Driven by a passion for art, travel and culture, Neha Singh and Pranav Guglani launched CORD in 2015. Using a vibrant color palette, they reinterpret vintage design with a renewed energy. Each season offers a range of unique and contemporary prints, created in-house and inspired by nostalgia. As we continue to evolve, CORD remains true to its commitment to creating an everyday aesthetic that harmoniously blends classic elegance with timeless appeal. Over time, we are happy to see CORD carve out a distinctive niche in both the Indian and international landscapes, promoting individualism with a creative touch.
We believe in creating timeless, effortless style: clothes and bags designed to be loved and appreciated for years. Craftsmanship, fit and versatility are at the heart of all our collections. We draw inspiration from stories, colors and the past, adding touches of whimsy throughout. From hand-drawn prints to techniques like smocking, patchwork and embroidery, it's craftsmanship that transforms the everyday into something memorable.”
