Drama tiktokero in sight and no, it has nothing to do with your favorite content creators having fought live. The group Universal Music Group (UMG), one of the largest record labels in the world, will remove its songs from the social network TikTok due to disagreements in a new contract that he was negotiating with the Chinese company.
The multinational record company has a large portfolio of the most famous artists in the world such as Taylor Swift, Ariana Grande, Feid, drake, The Weeknd, Madonna, the Beatles, Aitana, Rihanna, Eminem, bts, Bad Bunny either Rosalia… So starting this Wednesday at midnight, the Chinese platform’s current contract with the label expires.
The music company has accused the Chinese social network in a statement of using harassment and intimidation tactics to sign another contract. “TikTok tried to intimidate us into accepting a deal for less value than the previous one, far from the fair market value and does not reflect its exponential growth,” Universal commented.
This disagreement comes at a very bad time. for artistssince this social network is nourished every day by the songs that are in fashion and has managed to create musical hits thanks to its trends. Some singers even think of the perfect piece that can work on Tiktok in the creative process of his songs. It should be noted that the songs will disappear this January 31, since it is the expiration date of the current contract.
In the note, the record company has explained that TikTok proposed in the new deal negotiations pay artists much less for streams and for the use of their songs from what other social media platforms offer. In addition, the platform has refused to take measures to protect its artists from the “avalanche” of new content that is being generated with Artificial Intelligence.
Since a time ago, Tikokers and artists—both emerging and those with a long career—received feedback on their content thanks to the platform.. Some released the songs and others created the dances that would go viral in hours, thus promoting the new music. Despite the huge user base, TikTok accounts for only around 1% of Universal’s total revenue, the label has confirmed.
This Disagreement will affect both artists and content creators on the platform that already has more than 1 billion users around the world.
At this time, topics such as The Devil (Xavi), Murder On The Dancefloor (Sophie Ellis-Bextor) either Everybody (Nicki Minaj) that are trending will disappear from Tiktok in a few hours.