A material of mystery and spontaneity.
Mac DeMarco Surprisingly released his new album, Dog On The Rock. Initially, the album was discreetly distributed to a group of lucky fans through direct deliveries during their most recent concerts. However, the free reproduction of the material by these first listeners has resulted in the album's rapid viralization.
This work had been the subject of speculation, described by the artist's entourage as the “secret project” in which the acclaimed Canadian singer-songwriter had been absorbed in recent months. True to its essence and to the methodology that has marked much of its career, Dog On The Rock It is distinguished by having been created under its characteristic style DIY. This artisanal and intimate approach not only influences the production and instrumentation, but also permeates the overall atmosphere of the album, offering a carefree authenticity that has become a hallmark of Mac DeMarco.
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