Ariana Grande uses ASMR to present her beauty products

Music news

Sit comfortably in your seat for a 2.0 relaxation session. This Friday, Ariana Grande shared a video on social networks in which she practices ASMR, at least she tries… Discover the result.

On her social networks, the queen of pop loves to put on makeup in front of the camera and share her beauty secrets. Sometimes in music, sometimes in the style of a beauty influencer, Ariana Grande does not fail to use the codes of content creators to promote her brand, REM beauty. And her subscribers love it! This time, the star of “Thanks u next” decided to innovate and tackle a classic of the Web: ASMR videos.

Soft voices, tapping or even whispering, this practice is used to invite viewers to relax. On social networks, there are billions of videos with so many views and comments. Ariana Grande therefore decided to add her little grain of salt. With humor, the singer presented several products while having fun scratching them with her nails, speaking in a low voice or even dipping her microphone in a cosmetic cream.

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Ariana I LOVE YOU but according to my recent analysis of ASMR, yours here would have deserved more softness and delicacy, more slowness, that’s where the sound, the texture to the ear, comes to take all their strength », commented the YouTuber Carlito. On the subscriber side, it’s a hit. In the comments, we can read many messages from fans who are ecstatic or agree with his humor.

With 380 million subscribers, Ariana Grande is one of the stars with the strongest community on Instagram.


Written by

Christopher Johnson

Christopher Johnson is a dedicated writer and key contributor to the WECB website, Emerson College's student-run radio station. Passionate about music, radio communication, and journalism, Christopher pursues his craft with a blend of meticulous research and creative flair. His writings on the site cover an array of subjects, from music reviews and artist interviews to event updates and industry news. As an active member of the Emerson College community, Christopher is not only a writer but also an advocate for student involvement, using his work to foster increased engagement and enthusiasm within the school's radio and broadcasting culture. Through his consistent and high-quality outputs, Christopher Johnson helps shape the voice and identity of WECB, truly embodying its motto of being an inclusive, diverse, and enthusiastic music community.