The Backstreet Boys have once again surprised the world with a promotional campaign that mixes pop, nostalgia and a lot of humor. Within the framework of 25th anniversary of their iconic album Millennium, the American boy band has launched several advertisements in which the members of the boy band become protagonists of major historical events worldwide: whether in the Roman circus as gladiators or in the popular San Fermín festivals and its well-known bulls.
And that is where we have been able to see Howie Dorough Dressed in white and with a red scarf, he unabashedly started running in front of the bulls. Or something similar. The truth is that the BSB member's face is worth thinking twice about, no matter how noticeable the chroma is.
The advertisement, which is part of the promotion of Millennium 2.0, A deluxe reissue of the album that marked an entire generation, it plays with the aesthetics of Pamplona parties. With red scarves around their necks, white t-shirts and an expression of comical panic. The nod to San Fermín is not coincidental: the official launch of the album is scheduled for July 11coinciding with the big days of the Navarrese festival. Besides, Spain has always been one of its most important markets and its best-known festival outside our borders is the one celebrated in Pamplona.
WECB Classic
WECB Classic
The campaign has been received with enthusiasm by fans, who were quick to share the video on social networks with comments such as “The Backstreet Boys in Pamplona, what we needed to see!” and jokes like “Is there a concert coming up in San Fermín?” At the moment there is no date for a possible visit to Spain but it is not bad to dream from time to time.
BSB is going to celebrate the 25th anniversary of its most complete, most popular and most successful album: Millenium. And he is going to do it with a very complete reissue of it in CD or vinyl format that will delight his fans. Millennium 2.0 will include the 12 original songs from the album, completely remastered, plus 13 additional tracks including live versions, unreleased demos and a new song titled hey. He original album, released in 1999, was a global phenomenon that sold more than 24 million copies and established the Backstreet Boys as one of the most successful bands in pop.
Among the new materials that fans will be able to enjoy are live and alternative versions (I'll be there for you and You wrote the book on love were released in editions in Australia and Japan) and demos or demos of songs that were not released and were unknown to the general public.
With new covers, photos and thanks from the band, Millennium 2.0 is an essential album for any lover of Backstreet Boys music. Because in addition to all this extra material, new covers, photos and the band's thanks, we will also find the original hits that catapulted the group to stardom: I Want It That Way, The One and The Perfect Fan.
In a statement, the group expressed their excitement about this reissue: “Thank you for still loving this album more than 25 years later. We can't wait to create new millennium memories with you!” Nick, AJ, Brian, Howie and Kevin They have given a Spanish flavor to their future release.
