Decó Gruppo Arena the supermarket that gives the names of singers to its products


Decó Gruppo Arena the supermarket that gives the names of singers to its products

The Arena Group’s Decó supermarket chain has launched a truly brilliant marketing campaign to promote some of its products. The idea is to combine the name of a product, which for example can be loaf of bread, with some of the most famous Italian singers. The loaf of bread itself becomes Påneskin in honor of the Måneskin.

The puff pastry becomes Sfoglia Eppasta, the white yoghurt yoghurt Blanco, the fibers Fabri Fibre, the fish sticks Elettra Bastoncini and so on.

The supermarket campaign is aimed at promoting the convenience festival and is obviously created specifically to be in the heart of Sanremo.


Written by

Christopher Johnson

Christopher Johnson is a dedicated writer and key contributor to the WECB website, Emerson College's student-run radio station. Passionate about music, radio communication, and journalism, Christopher pursues his craft with a blend of meticulous research and creative flair. His writings on the site cover an array of subjects, from music reviews and artist interviews to event updates and industry news. As an active member of the Emerson College community, Christopher is not only a writer but also an advocate for student involvement, using his work to foster increased engagement and enthusiasm within the school's radio and broadcasting culture. Through his consistent and high-quality outputs, Christopher Johnson helps shape the voice and identity of WECB, truly embodying its motto of being an inclusive, diverse, and enthusiastic music community.