ESG goals for employees: your engagement guide


In the midst of rising environmental and social awareness, businesses are being called upon to lead the way toward a more sustainable future. The emergence of ESG goals has been instrumental in this shift. These goals offer a comprehensive lens to evaluate a company’s contribution to environmental conservation, its societal responsibilities, and its governance practices.

ESG doesn’t merely look at financial outcomes but offers a holistic view of a company’s societal impact, including its relationships with investors, employees, and customers. This is where the power of employee engagement becomes pivotal. 

Employee Engagement & ESG goals: how are they linked?

Employee engagement is fundamental in achieving corporate ESG objectives, making up a significant 80% of progress. When employees are deeply involved in ESG efforts, they become champions of positive change, influencing sustainability initiatives across the company. Their commitment enriches the work environment, attracting and retaining top talent. Engaged employees increase interdepartmental collaboration, bring innovative insights, and bolster the company’s reputation. They also help establish trust among varied stakeholders like investors and customers. Yet, realizing ESG goals goes beyond intent. It’s essential for organizations to cultivate a culture of sustainability. This involves equipping employees with the right knowledge, tools, and open communication channels, ensuring they are empowered contributors in their company’s ESG journey.

How to set ESG goals?

Establishing ESG objectives requires careful planning and a systematic approach. Here are four crucial guidelines:

  • Assess your starting point: conduct evaluations to determine your performance across ESG criteria.
  • Set SMART goals: ensure your objectives are Specific, Measurable, Attainable, Relevant, and Time-based.
  • Monitor & measure: use key performance indicators to evaluate progress and maintain transparency.
  • Foster team collaboration: encourage internal alignment and collaboration, ensuring collective effort towards achieving goals.

How to activate employees’ potential?

For an organization to succeed in becoming more sustainable, it’s vital to determine ESG goals for employees. Here are some effective strategies:

  • Communicating the purpose behind ESG goals
  • Fostering a sustainable company culture
  • Providing consistent ESG-related education and training
  • Setting clear KPIs
  • Recognizing and rewarding sustainable efforts

AWorld: the solution in employee engagement and ESG achievement

AWorld, in partnership with the United Nations Act Now campaign, is a platform designed to actively engage employees in ESG goals. Its features include:

  • Carbon footprint calculator: gauges individual CO2 emissions based on lifestyle and business related impact. Calculates employee commuting and work-from-home Scope 3 emissions.
  • Sustainability education: uses storytelling and quizzes to educate employees on sustainable practices.
  • Behavior tips: offers guidance on adopting eco-friendly habits.
  • Achievement tracking: provides feedback on individual sustainability contributions.
  • Gamification: motivates employees through rewards based on sustainable actions.
  • Team formation: fosters a sense of community and belonging. Encourages collaboration and healthy competition among employees towards sustainability goals.
  • Comprehensive Sustainability Reporting: offers quantitative and qualitative insights, SDG mapping, CO2 reduction and ESG improvements.

To drive forward a sustainable future, organizations must leverage the collective power of their employees, and platforms like AWorld can help. By emphasizing ESG goals, businesses can contribute to a greener, more sustainable future for everyone.


Written by

Christopher Johnson

Christopher Johnson is a dedicated writer and key contributor to the WECB website, Emerson College's student-run radio station. Passionate about music, radio communication, and journalism, Christopher pursues his craft with a blend of meticulous research and creative flair. His writings on the site cover an array of subjects, from music reviews and artist interviews to event updates and industry news. As an active member of the Emerson College community, Christopher is not only a writer but also an advocate for student involvement, using his work to foster increased engagement and enthusiasm within the school's radio and broadcasting culture. Through his consistent and high-quality outputs, Christopher Johnson helps shape the voice and identity of WECB, truly embodying its motto of being an inclusive, diverse, and enthusiastic music community.