That more and more music is consumed in Spanish is a fact, and we are not saying it, but rather a study carried out by the AIE (Society of Performing Artists of Spain). The entity that manages the rights of performers and musicians around the world has monitored more than 60 million songs played on radio and digital platforms in Spain and has come to the conclusion that music in Spanish does not stop growing.
In the last five years, The consumption of this music in our country has increased 6 points, representing 62% of the music market in Spain in 2022. In this way, in the digital market, the preference for Latin and Spanish music and collaborations has increased by 11% between 2018 and 2022. It goes from 56% to 62%. Latin music has reached 26% market share in 2022.
But this preference for Latin and Spanish music is also seen in analog data, that is, the radio. Increases 4% from 2018 to 2022, going from 49% to 51% in market share.
These conclusions show that in Spain music in our language has gained a lot of strength compared to Anglo-Saxon music, which has decreased by 14% in digital market share.
Furthermore, data from PROMUSICAE (Music Producers in Spain) also reinforce these conclusions. The annual song sales charts since 2018 are led by music songs in Spanish, with the majority being Latin. Bad Bunny, Rauw Alejandro, Rosalia and Aitana They are some of the leading artists. Furthermore, on this, the report titled X-ray of the recorded music market establishes that reggaeton is the third preferred genre for Spaniards between 25 and 55 years old. Latin pop and Latin music follow.
Why has the consumption of music in Spanish increased?
One of the reasons that explains this is glocalization (globalization and localization). According to the article Glocalization of Music Streaming within and across Europe, in general, increases the presence of local music on the national charts. Therefore, in the case of Spain, it is clear. Among the 1,000 most popular artists in the world according to Chartmetric, 9 are from Spain among the 20 from Colombia.
And you, what is the type of music you usually consume?