The music video for MGMT’s new single, directed by Tom Scharpling and Julia Vickerman; pays homage to alternative rock of the 1990s.
MGMT released the new music video for “ Bubblegum Dog », the new single from their next album, Loss of Life.
The video, directed by Tom Scharpling and Julia Vickerman, pays homage to alternative rock music videos of the 1990s. It features Andrew VanWyngarden and Ben Goldwasser hanging out by a fake fire, donning cowboy hats, performing against a backdrop of MTV Unplugged, among other humorous tributes. Actor Mark Proksch (The Office) also makes an appearance.
“ We’ve all seen the music video for ‘Bubblegum Dog’ as an opportunity to combine the surreal and artisanal aesthetics of series like Yo Gabba Gabba And The Mighty Boosh with those ultra-serious MTV grunge videos we grew up withVickerman and Scharpling said in a statement about the video. Ben and Andrew are very funny people, so we were thrilled that they could really show off their acting skills, paying homage to the eternally brooding rock stars of the mid-1990s that they looked up to as kids. They were completely up for anything, playing with different wigs, costumes, characters, hair, and continually coming up with new ideas. »