Sfera Ebbasta announces X2VR with a special event in Milan
I believe that Sfera Ebbasta was the first artist in Italy to organize a totally free event to announce the arrival of his new album to the public.
A unique and apt move. Sfera gathered his fans, who, albeit with little notice, arrived from different parts of Italy to participate in an event about which very little was known. The Allianz Cloud in Milan was packed, 5 thousand people arrived for Sfera, which gave everyone a truly special event.
Usually the records are announced on social media, the launch events are reserved for the press and professionals, or made public, but only a few hours after the release. Sfera instead decided to make his fans the protagonists, to spend a nice evening of music with them and thus announce his new album.
During the evening, in addition to the DJ sets by Shablo and Finesse, Sfera brought to the stage – an illuminated cube reminiscent of Kanve West and Jay-Z’s ‘Watch The Throne’ tour – 4 songs (‘XDVR, ‘Visiera a becco ‘, ‘Tran Tran’ and ‘Tik Tok’) and an unreleased extract from the new album ‘X2VR’, which will be released “sooner than you think”, so said Sfera.