The figures of Taylor Swift They have always been spectacular in the music industry. Something that was frequently transferred to its merchandising sales and that in 2023 has ended up also reaching the big screen. The premiere of the documentary film of his tour As of this week, The Eras Tour is the highest-grossing documentary in the history of cinema.
The almost 9 million dollars that the film about the American concerts in China has raised has brought the total collection of the feature film to almost 262 million dollars (261.6 exactly). These data allow it to surpass the 261.2 million that This is it by Michael Jackson managed to add, the posthumous documentary about the figure of the King of Pop who died in 2009.
Taylor Swift’s The Eras Tour Concert Film is not only the highest grossing film but also the biggest premiere of all time thanks to the 123 and a half million it achieved in its first weekend internationally, surpassing the 73 million of the Never say never by Justin Bieber.
“On behalf of all of us at AMC Theaters, I send my congratulations and eternal gratitude to Taylor Swift for her remarkable, record-breaking box office performance,” AMC Entertainment Chairman and CEO Adam Aron said in a statement. “Her spectacular performance delighted fans around the world and serves as another strong reminder about the power of extraordinary cinema and the magic of movie theaters.”
The figure of 262 million may seem small compared to the almost 5 billion that The Eras Tour has managed to generate between ticket sales, merchandising, travel, food and drink, hotels… But it is clear that whatever the genre and the whatever format, his legion of followers respond to his call.
Directed by Sam Wrench, The Eras Tour Concert Film It includes, in a duration of 2 hours and 45 minutes, one of Taylor Swift’s performances at the SoFi Stadium in Los Angeles. Precisely, the director of the feature film was also one of the well-known faces that was seen on the red carpet and at the photocall of the feature film.
The Eras Tour is about to get underway again. It will be on February 7 on the Asian branch of the singer’s tour, then travel to Australia and end up stopping in Europe in the spring. To see it in person in our country we will have to wait a little longer: On May 30, 2024, the soloist will pass through Madrid to fill the Santiago Bernabéu Stadium.