Taylor Swift’s Eras tour is also the first to reach $1 billion in revenue.
Taylor Swift’s Eras Tour Is Highest-Grossing Tour Of All Time, According To Data From Live Music Publication Pollstar. The tour became the first to gross more than $1 billion. Swift thus dethroned Elton John’s years-long Farewell Yellow Brick Road tour to take the top spot.
In a monumental and nearly unprecedented year for a pop star, this touring record is just one of Swift’s major accomplishments in 2023, and perhaps the most financially significant, touring concerts having become the main source of money for musicians. The Eras Tour was by far the largest concert tour in the world this year, grossing more than the next two tours (Beyoncé and Bruce Springsteen) combined, data from Pollstar.
The average ticket price was around $238, while the typical show grossed more than $17 million, with the singer performing to more than 72,000 people each time, according to Pollstar. She sold approximately 4.3 million tickets, and Pollstar estimated that the tour’s merchandise revenue was approximately $200 million.
The Eras Tour became a global phenomenon after Swift announced the concert series last year. Outrage over the tour’s botched ticketing on Ticketmaster has reignited discussion about the failure of the ticketing market, both against music giant Live Nation Entertainment (Ticketmaster’s parent company) and the ticketing market. resale.
As the concerts began, each tour date became a social media highlight, and the cities where she performed celebrated by making her honorary mayor and temporarily changing the name of the city. One world leader even implored Swift to book dates in his country.