Make music to feel, not to fit.
The Los Angeles trio talks about their new album, creative vulnerability and the power of escapism in uncertain times.
After passing through Mexico and in the middle of a new creative stage, Cannons is at a key point: one where experience, creative freedom and introspection converge. With Everything Glowsthe band not only delivers their most honest material, but also a reflection on what it means to make music in a changing industry. In this conversation, the group talks about their relationship with the Mexican public, the process behind their new album and the importance of staying true to their essence.
Indie Rocks!: Hello, guys, nice to meet you. I'm very excited to have you here.
Cannons: Likewise. Thanks for inviting us.
GO!: Are you in Texas right now?
C: Yes, we are in Dallas, Texas.
GO!: They already started the tour, right? I wanted to start this conversation with something that I think many people in Mexico still have in mind. They played in the Crown Capital last year, right? It was his first show in Mexico. What do you remember about that show? How did the public feel?
C: I remember that it was the most fun we have ever had at a festival. Especially all the press runwe had an incredible time. Everyone was very friendly. It felt like we were surrounded by real music lovers. Looking at the audience from the stage, I felt that the fans were giving us incredible energy. There's nothing I love more than an audience that drives you.
GO!: Of course, in the end it is an exchange of energy.
C: Exactly, it felt completely.
GO!: Hopefully we can have them back soon. I would love to see a show just from you. You're on tour with Belmoses now, right?
C: Yes, we have just started.
GO!: How did this collaboration come about and what do you expect from the tour?
C: It was something our agent suggested to us two years ago. We had been busy with our own tours and then we made a record. We had a lot going on. Then he came back with the idea of doing a joint tour in venues bigger, and it seemed perfect to us. We had played with them before, and our audiences connect well. It makes sense to share the stage.
GO!: Their sounds are complementary.
C: Yes, totally.
GO!: Everything Glows It came out a week ago. I love the album. You describe it as one of the most vulnerable you have done. Where does that vulnerability come from?
C: It comes from being able to take some time off the tour and focus completely on the record. We had spent years touring and writing at the same time. This time we were able to focus on what we really wanted to do, what new things we wanted to try. That made the result more intentional and more honest.
GO!: I also read that it is the first album you have made dedicating yourself only to music, without other work.
C: Exact.
GO!: How does that change your relationship with music?
C: Before we worked on music after work, out of pure love, without pressure. With this album we returned to that mental place. We stop thinking about what others expect of us. When you join a big label, you start to ask yourself what they want from you. That can affect. But we managed to regain the enjoyment of creating, and that made the album more cohesive.
GO!: Many independent artists face that dilemma. What advice would you give them?
C: Make music for yourself. There's the best. Surrounding yourself with people who believe in you is key. And don't let negative opinions lead you astray. It is also important not to force inspiration. Learn new things, play other instruments, live experiences. Don't lock yourself in. Life is what feeds music.
GO!: Speaking of the album, I'd like to play “Starlight.” The song talks about finding light in the darkness. We live in complicated times. What do you think is the role of music today?
C: Just that: offer a little light. We don't want to make things heavier, but we also don't want to ignore what people feel. We want to create music that accompanies you, that makes you feel understood, but also that lifts you up. Even if you cry, may you want to dance at the same time.
We have always wanted to create atmospheres where you can escape. Put on headphones, block out the world and immerse yourself in the music. That escapism is very powerful.
GO!: Last question. They have several albums already. If someone has never heard you, what three songs should they start with?
C: It's very difficult. I would say “Fire for You”, “Light as a Feather” and “These Nights.” They represent both our past and our present.
I would choose “Spells”, “Goodbye” and “Light as a Feather.” They show different sides of what we do. It is difficult to choose just three, but those reflect our essence well.
